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21,86 EUR*
Details Ads and Sales: A Study of Advertising and Selling, from the Standpoint of the New Principles of Scientific Management

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning ...

85,79 EUR*
Details Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology)

30,31 EUR*
Details The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right ...

14,50 EUR*
Details Complete Guide to "Google" Advertising: Including Tips, Tricks and Strategies to Create a Winning Advertising Plan

Complete Guide to "Google" Advertising Takes the confusion and mystery out of working with Google and its various advertising and marketing programs. This book helps to learn the secrets of working with Google - without making costly mistakes. It ...

40,49 EUR*
Details Advertising as Culture

Advertising as Culture Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, this title explores such topics as the conceptual relationship between advertising and culture; the ...

36,39 EUR*
Details The Discourse of Advertising (Interface)

This edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

32,46 EUR*
Details Marketing Michelin: Advertising & Cultural Identity in Twentieth-Century France: Advertising and Cultural Identity in Twentieth-century France

Marketing Michelin A provocative history of the Michelin company and its innovative advertising campaigns between 1898, when Bibendum - the company's iconic "Michelin Man" - was first introduced, to 1940, when France fell to the Nazis and the ...

95,81 EUR*
Details Advertising Cultures

Advertising Cultures Through a mix of business strategy and cultural theory, this book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a look into the workings of agencies themselves. It is ...

9,99 EUR*
Details Advertising: A Very Short Introduction (Very Short Introductions)

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it ...

24,49 EUR*
Details Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently ...

53,29 EUR*
Details The Dynamics of Advertising

The Dynamics of Advertising This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for ...

33,37 EUR*
Details Advertising: New Techniques for Visual Seduction

Advertising Features the most inspired ads and campaigns from the best creative teams in the world. The author shares the secrets behind successful advertising with examples of ads he has collected from around the world. Full description